Tomorrow, at the new headquarters at 6, Calabiana Street, the Seminar dedicated to Performance Marketing will be held with the promising title “The best is yet to come”. It will be an occasion to analyse the various aspects of Performance Marketing with the direct voice of stakeholders in the sector who, through speeches and round tables, will delve into the different approaches that allow the creation of efficient campaigns with a strong focus on results.

The event has been preceded by the publication of a White Paper and a dedicated Guide, which was created with the participation of some of the major players in digital marketing, including Roberto Siano, CEO of Clickpoint.

Clickpoint will also be present as a Platinum Sponsor of the event and will bring to the stage its decades of experience in the performance marketing sector with a speech entitled “The lead generation in the mobile period. Tips for a successful strategy”.

Laura Bergo, the account director of the Italian group, will begin with an overview of the spread of the mobile device and browsing habits in order to provide some practical tips for creating a 360° strategy of success, that necessarily has to include mobile advertising with the goal of generating leads with higher conversion rates.

Lead generation is one of the essential approaches allowing the optimisation of investments by detecting and immediately acquiring those prospects with whom to carry out targeted activities with the aim of turning them into buyers.

Clickpoint is specialised in offering specific solutions for lead generation with LeadBox Clickpoint, a complete package based on proprietary technology. You can read more here.

Do you want to know how to reach your potential customers, build a database of an increasingly higher quality, optimise investments and ROI and exploit in your own way all of the opportunities offered by the mobile channel?

Clickpoint will invite you tomorrow, July 7th 2016, on the stage of

IAB SEMINAR PERFORMANCE MARKETING “The Best Is Yet To Come” at 12.15 pm.

You can find the complete plan of the day here.

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